Alva

Alva skateboards is a company started by Tony Alva, one of the Lords of Dogtown and pioneers of skateboarding. Alva's skateboard decks are made by a company that has been a pillar in the skateboarding industry since the 70s.

Tony Alva is one of the original Z-Boys and is considered to be one of the most influential skateboarders of all time.

He was born in Santa Monica, California and comes from a Mexican American family. The level of aggression with which Alva skated was in stark contrast to the traditional style of the era which was still based around tricks formulated in the 1960s. Alva and the other Z-Boys were among the first to bring skating empty pools into the mainstream. In these early days, it was noted that Alva was hitting the lip so hard that he was actually taking off, hence Alva is often credited for the first recorded aerials, a frontside air, although Alva himself claimed that George Orton was the first to perform aerials (Skateboarder magazine, July, 1978).

In 1977, at age nineteen, Alva shunned the major skate companies to form his own skateboard company, Alva Skates. Alva's company was the first company ever run and owned by a skateboarder as well as being one of the first to use layered maple plywood for the skate decks.

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